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  • Eupatorium purpureum Euphoria™ Ruby Bloom

Eupatorium purpureum Euphoria™ Ruby

Scientific Name : Eupatorium purpureum
Common Name : Joe-Pye Weed
Hardiness Zone : 4a - 9a
Hardiness Degree : -30°F (-34°C)
Blooming Season : Summer, Autumn, Late Summer
Plant Habit : Mounded
Characteristics : Attracts Bees, Attracts Butterflies, Deer Resistant, Rabbit Resistant, Low Maintenance, Frost Tolerant
Water : Light
Fertilizer : Once a month
Spacing : 24 - 30" (61 - 76cm)
Height : 24 - 32" (61 - 81cm)
Width : 24 - 28" (61 - 71cm)
Exposure : Sun
General Information : Flowers earlier in the Summer than typical Joe Pye Weed varieties, and will have a bloom time extending well into late-Summer and Fall. Generally resistant to pests and foraging creatures. Very attractive to butterflies.
Idea & Tips : Eupatorium Euphoria Ruby is a compact version of the classic summer-flowering perennial. It will perform best in a sunny garden location as an accent plant or plant group. Trim back in late fall to remove old branches and encourage healthy growing in spring.
Grower Information
  • Flowers earlier in the Summer than typical Joe-Pye Weed varieties.
  • Bloom time extends well into late Summer and Fall.
  • One of the first compact Eupatorium for the modern garden landscape.
  • Very attractive to pollinators and butterflies.
  • Ideal for 2.5-qt. and 1-gal. pot sizes. 

Colorado State University Top Performer

University of Georgia Best of the Best

Protection InformationPP31,668
(Flowering Only License)
Breeder : Florensis, B.V.
EUPHORIA is a U.S. trademark of Florensis, B.V.
  • Propagation Guide
    • Media EC/pH:
      EC 0.75-0.80 mmhos/pH 5.8-6.2
      Soil Temperature:
      70-72°F (21-22°C)
      Rooting Hormone:
      500 ppm IBA
      Low to moderate
      50 ppm N starting at Day 7
      Yes, pinch once in propagation around Day 21.
      42-49 days after sticking
      Eupatorium are quite easy to root. Use a basal hormone tip to ensure rooting uniformity.
    • Media pH:
      Nights: 55 to 60°F (13 to 16°C) Days: 60 to 65°F (16 to 18°C)
      Light Level (fc):
      5,000 to 8,000
      Long day obligate
      Allow media to dry moderately between watering.
      Use a balanced fertilizer at a rate of 150 to 175 ppm.
      Pinch After Transplant:
      One pinch, two to three weeks after transplant.
      Plant Growth Regulators:
      PGRs generally not needed
      Pests and Fungal Diseases:
      Aphids, white fly, spider mites
    • 1–qt. (10–cm) pot, 1 plant per pot:
      Not recommended
      1–gal. (15–cm) pot, 1 plant per pot:
      Unrooted: 15-17 wks Rooted: 10-12 wks Natural flowering in early July
      2 to 3–gal. (25 to 30–cm) pot, 3 plants per pot:
      Unrooted: 15-17 wks Rooted: 10-12 wks Natural flowering early July
      Bloom Months:
      July to October

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